The median “middle age” of all Americans today is 37.6 (half older, half younger).
Gaming industry executives often use the term “next-gen” when talking about this demographic, perhaps without fully appreciating the magnitude, scope and proximity of the opportunity they truly represent. This age group already accounts for $1.3 trillion in total consumer spending annually. Millennials will account for one-third of all retail spending within the next five years and will represent more than half of the total workforce.
At 87 million strong in the U.S., they are larger as a group than Baby Boomers (76 million). Generation Y – also known as Millennials – is broadly defined as the age group born between 19.
